Fitness World's Commitment Beyond the Workplace
Fitness World underwent a restructuring of employee roles. Existing positions changed, and we were tasked with communicating these changes. The challenge was twofold: attracting new talent and ensuring current employees felt comfortable during the process.
Client
Fitness World
Year
2024
Art Direction
Film & Stills
Project Management
Walking The Talk: Celebrating (Real) Employee Success Stories
Exhibit 1: Stine, one of the role models, was interviewed about how Fitness World helped her balance work and personal life. We crafted her story, which was used in both external talent acquisition and internal communications to highlight Fitness World's employee promise.
The challenge was twofold: attracting new talent and ensuring current employees felt comfortable during the process. Our campaign focused on identifying key change agents and promoting their stories in fitness centers, on social media, and through TV spots.
Exhibit 3: Unified communication rolled out across web, social media, fitness centers, recruitment platforms, and TV spots, creating a cohesive employer brand.
Content provided in this case study mockup is sourced from Gamél.
