Technology, Meet Beauty
We were set the task of conceptualizing, planning and producing content for LULAB’s digital platforms and webshop that highlighted the technical innovation but within an overall aesthetic that appeals to a modern, natural sense of beauty.
Client
LULAB
Year
2023
Process Optimization
Content Production
Identity
Exhibit 2: Collaboration with influencer Sus Wilkins, singer Pernille Rosendahl, and podcasters Bea Fagerholt and Liv Winther. Communicating both the product and the customization process through them and their channels.
Leveraging agile methodologies and collaborative digital tools, we optimized workflows, fostered fluent communication, and translated technical aspects of haircare into creative terms to align output with business objectives.
Exhibit 3: Implementing tactile visuals and concepts throughout the user journey to enhance engagement and evoke sensory connections at key touchpoints.
Content provided in this case study mockup is sourced from Gamél.
