Commercial, but giving inspirering stories in return for your time
We were invited to create an advertorial for print, telling the story of furniture that has been lived in. We captured a series of images from the homes of former CEO Jacob Holm, Design Director Christian Andersen, and Creative Partner Peter Ibsen.
Client
Fritz Hansen
Year
2023
Advertorial
Concept Development
Photography
Exhibit 1: Portrait of Jacob Holm in his home.
Exhibit 2: Poul Kjærholm sofa (PK31) and daybed (PK81)
Exhibit 3: Dossier Print Layout (By Aller Media).
The goal was to document and showcase how their Fritz Hansen pieces are worn in and grow more beautiful with time. This type of work is archetypal of what we believe good commercial work should achieve: building on something real to bring integrity to creative assets.
Exhibit 4: Wall-mounted sofa by Poul Kjærholm (PK26)
Content provided in this case study mockup is sourced from Gamél.
